Building Platforms with Purpose

Executive Summary The most successful platform initiatives require leaders who can operate at three levels simultaneously: setting strategic direction, planning tactically with engineering teams, and addressing developers’ day-to-day challenges. This post illustrates each layer with real examples from my years at Microsoft – where senior leaders were expected to master technology, business, and people leadership alike – and from large-scale platform transformations that reached millions of users. Introduction Building a platform isn’t about controlling the system, but about guiding it. ...

July 3, 2025 · 17 min